The Village of Durand Economic Development Committee recently hosted a survey to gather feedback from the community regarding opinions for what businesses or services are needed in Durand. The survey had a healthy response with almost 200 submissions.

“Most respondents noted that they valued Durand’s small-town, friendly atmosphere and quality schools – no surprise there, but it’s certainly nice to receive this feedback,” said LeAnn Clark, Committee Chair.

With its $1.7 Million Downtown Durand Streetscape Project due to break ground Spring 2022, the survey was strategically timed to obtain feedback from the greater community that will hopefully lead to securing new businesses in available storefronts. The survey suggested new additions to retail offerings ranging from a hardware/lumber store, boutique, childcare, to pet services.The survey also showed a general interest in expanded community events and identifying space to host large gatherings. With all the pieces in place – a supportive community and significant municipal infrastructure investment – now is an ideal time to start a business in Durand. Anyone interested in pursuing a business in Durand or having further suggestions for specific business ventures are encouraged to contact Ms. Hoffman via email at or by calling (815) 248-2606.

“The Economic Development Committee was pleased with the response to our recent survey. It’s clear our community is interested in improving Durand and we look forward to working to bring new, relevant businesses to Durand. We appreciate everyone who took time to respond,” said Sheila Hoffman, Village of Durand Mayor..

A full analytical report, along with comments submitted anonymously, is available for viewing at Village Hall, 308 W. Main Street in Durand.

Members of the Village of Durand Economic Development Committee

LeAnn Clark – Chair

Sheila Hoffman

Brian Steelglove

Jonathan Manning

Kelly Giovanine

Aaron Kahl